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Conference Programme


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Tatjana Wismeth, 

Global Manager Distribution & Supply Chain Intelligence

When everything changed – Winning in challenging times

09:30 - 10:00

14 September

Since 2020, the business has been full of disruptions.  While product shortages are still challenging markets, consumer behaviors have changed with a sustainable effect at the same time.

How will this influence the year-end 2021 and 2022+?

In this keynote, GfK will outline recent market trends and future business opportunities for the tech industry. Based on the latest Distribution and POS market intelligence, combined with consumer insights, you will receive a comprehensive view to learn about the influences that shape tomorrow’s business

GfK Product Focus session Mobile Products

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Sebastian Woldmann, Consultant Market Insights Central Europe

Trends 2021: Opportunities for the mobile industry

10:00 - 10:30

14 September

With the pandemic in 2020 and 2021, markets in Europe have changed. We will take a closer look at the current state of the Smartphone and Wearables industry in Europe and show you the latest industry trends. GfK will evaluate how vendors, retailers and resellers can benefit from new opportunities and what we can expect for the rest of 2021.

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Christian Riedl,

Director Market Insights

Central Europe, Retail and Technology

GfK Product Focus session
IT/ Gaming

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Valentin Portenlaenger, 

Senior Consultant Market Insights

The IT Gaming market during the pandemic

09:30 - 10:00

16 September

The pandemic has brought a lot of changes to our lives.

But have these changes also affected the way we game?

How has Covid-19 affected the Gaming market, and what does the gaming landscape look like? Who are the typical gamers?

GfK will answer these questions and more.


Futuresource Product Focus session
Smart Tech

Carl Hibbert, Director Leading the Consumer Media & Technology Research

Smartening Up the Home

09:30 - 10:00

15 September

An ever wider set of smart CE devices and associated services are offering ways to ease and improve consumers' lifestyles but peeling back the hype and wow factor, what are the functions, use cases and products which are proving compelling to consumers. Incorporating both industry and consumer insights, Carl will provide a look at how this industry is developing, at what pace, through to the drivers and barriers of adoption and growth.



Jan Stryjak, Associate Director, Counterpoint Research

Key battlegrounds in the European smartphone market

14 September 2021: 15:00 - 15:30

Competition between smartphone vendors in Europe has never been more intense. Despite the challenges brought on by the Covid-19 pandemic, new entrants and new technologies are combining to create a perfect storm of innovation. Who is best placed to lead the region into the future, and how will they do it? How does the European market compare to what's happening in the MEA region?

Stephen Mears

Senior Market Analyst


The Sports and Health Opportunity in Wearables

15 September 2021: 15:00 - 15:30

Stephen Mears, Senior Market Analyst in the Personal Electronics Team at Futuresource Consulting, will present the sports and health opportunity in the wearables market, sharing data from Futuresource's ongoing Wearables Market Tracker, assessing the major market trends driving market development, and discussing the key sports & health strategies of the major vendors across the industry.

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Jay McBain, Principal Analyst, Forrester

The Retail Tipping Point - Is Your Business Ready For The
Decade Of The Ecosystem?

16 September 2021: 15:00 - 15:30

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEO’s feel that current business models will be unrecognizable in the next 5 years. Every company in every industry is pouring into our space and we have a unique opportunity to lead (and have significant financial success) if we play our cards right. Responding to new buyers and investor pressure, vendors are shifting their focus to subscription and consumption, product-led-growth models, usage and value-based pricing, and highly correlated to this, marketplaces (which grew more in 3 months last year than the last 10 years combined). Emerging technologies such as AI, automation, IoT, 5G, blockchain, quantum, VR/AR/MR, etc. are no longer emerging - they are here - and we (now) know that they are not products sold in traditional ways. These technologies need to be embedded, implemented, and integrated in front of the customer with millions of other pieces of software, hardware, and services (making up 64% of the total dollars spent). 

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